Explore the psychology of using incentives for research, marketing, and employee engagement.

Every other week, you’ll hear from expert marketers, researchers, people managers, and psychologists on the strategies and tactics they use to motivate users, employees, and study participants to take a desired action.

Interested in being a guest? Read more below, and then contact us at [email protected]

Episodes

Episode 1: The challenges of launching and scaling a UX research team — with Roberta Dombrowski

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On this episode of What’s in it for them?, we spoke with **Roberta Dombrowski, Former VP of User Experience Research at User Interviews** about the challenges of launching and scaling a UX research team, including:

• How to tell if an organization is ready for research
• The various ways to approach a research tech stack
• Allocating a research budget
• How to approach research incentives

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Episode 2: Airtable’s approach to research, incentives, and automating your way away from the $600 tax threshold — with Adele Wallrich

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On this episode of What’s in it for them?, we spoke with **Adele Wallrich, research operations specialist at Airtable**, about the automation she built to track the $600 tax threshold and how it can be used to avoid oversampling.

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About the hosts